Packaging design for Peruvian Chocolatier, Death by Xoko.
Amazon Music’s perpetual Pride mission is to empower the LGBTQ+ community and its creators, and to connect the community to its history. I owned the global campaign creative producing a vibrant and abstract creative direction that celebrates diversity and inclusivity. Creative scaled across programming, social, OOH, podcasts, Amazon Originals, Alexa devices and merchandise.
Collaborating with illustrator & typographer Leandro Assis, our seed to grow the creative was the trailblazing icon and disco queen Grace Jones. As a transgressive pop star Grace is an inspiration to the LGBTQ+ and black communities; her androgynous style subverted notions of race and gender and is pertinent to the ethos of Pride.