The launch of podcasts on Amazon Music provided customers with a compelling new way to engage with the service through content and culture. As creative lead on this critical go-to-market launch I owned the creative direction and branding. Building a unique design system that scaled across every brand-owned channel in 13 global locales.
We created a beautiful and crisp style guide that strikes the balance between differentiating podcasts from other categories within Amazon Music whilst it seamlessly fits into it’s core brand identity. We leaned into the magic of storytelling and crafted visuals that took customers on a journey and placed them in the story.